The main competitors of unearthed in the e-commerce sector Research Paper

The main competitors of unearthed in the e-commerce sector - Research Paper Example TCFG usually imports foods from Spain, France, Italy, Hungary and others etc., which are then sold only across UK in the name of Unearthed ® food brand. Nonetheless, the group is determined to launch their food brand in foreign markets through export to Dubai and European nations. It is worthwhile to mention that every business organisation has competitors, either small or large, if it is operational in a monopolistic / oligopolistic industry where competition exists. Since Unearthed is not a natural monopoly across UK; therefore, it also faces competition from UK continental food distributors, private label firms, importers and specialty food manufacturers that have both physical (having retail stores) and online (e-commerce) presence. TCFG, however, argues that does not face cutthroat competition from other domestic food manufacturers, importers and suppliers because of its highly diversified product range (a result of product development, food discovery of owners, innovation and branding). But, it should also be noted that Unearthed also does not enjoy 90% share, which is the evidence that competition exists in the UK retail food industry.