Analysis of TV Advertisement Essay Example

Analysis of TV Advertisement Essay Example Analysis of TV Advertisement Essay Analysis of TV Advertisement Essay Lynx is a company that makes deodorant and other toiletries. This is a company that has a very strong brand name and a wide following of young, fashionable, heterosexual males. Because of its good brand name in this country there is very little need for it to make a name for itself from scratch and it can build upon what is already known.  Addressee: The Public Men.  The addressee is obviously men and maybe the odd burley lesbian. The type of men targeted will mainly be single, fashionable, young and heterosexual. This advert is all about getting a girl and this will only apply to single men, as they are the type of men looking for women anyway. As the brand label and distinctive masculine fragrance is a very fashionable thing at the moment and is thought to be very good for your sex appeal. It applies to young people because the target of the mans aims is a very attractive and young lady that will put it older men out of the target group. Well the fact this is a sexually orientated advert rules out people with other sexual orientations. It is used to stop people smelling of bodily odors. Message: Buy Lynx to get attractive women.  This is a very sexually orientated advert with the message that Lynx will make you more appealing to the opposite sex. It is supposed to be funny and show should even work for the man in the advert who isnt very attractive, Ive been told. The reason that Lynx appeals to heterosexual males is that lynx displays in its advertisements that when you use lynx you have an ability you wouldnt usually have to get girls. Contact and Code: Visual and Audio.  This is a television advert so it obviously a visual experience. But the audio way is very strange. It is only music and some short narration so the music does not have a lot of importance in the advert. But the music is strange and I think that it is supposed to make it comical and the music is positive in a strange sort of way. The narrator was a normal person and was speaking as if from a nature program describing the man as a male hornbill. About The Advertisements  The Setting  The setting is a public library where you educate yourself, and maybe this advert is about educating the viewer. It is a normal place that we have all been to and it is a normal situation for someone to be in with a weird twist on it taking it just out of reality.  The Lighting  The lighting is very bright and warming effect. It is not harsh light and makes the environment look clean, fresh and friendly. The lighting comes from above and the left and it is supposed to brighten up the face of the girl and make her more attractive. The Man  The man is not a very attractive guy and would find it hard to get a girl like the one in the advertisement. He looks normal but there is an interesting twist, the fact that has very long toenails! This tries to be different from the usual way to courting a girl but it is still successful, like Lynx.  The Woman  The girl is very attractive and she would be a target for many men. She would be the sort of dream woman of most guys and therefore she would appeal to a large group of people. This would catch the eye of a young men channel flicking and they would watch the rest of the advert.  When he taps his feet on the floor all of the women in the room are interested. This shows that it has a universal effect, like Lynx.

A Brief History of the Young Lords

A Brief History of the Young Lords The Young Lords was  a Puerto Rican political and social action organization that began on the streets of Chicago and New York City in the late 1960s.  The organization disbanded by the mid-1970s, but their radical grassroots campaigns had long-lasting impacts. Historical Context In 1917, the U.S. Congress passed the Jones-Shafroth Act, which granted U.S. citizenship to citizens of Puerto Rico. That same year, Congress also passed the Selective Service Act of 1917, which required all male U.S. citizens between the ages of 21 and 30 to register and potentially be selected for military service. As a result of their newfound citizenship and the extension of the Selective Service Act, approximately 18,000 Puerto Rican men fought for the U.S. in World War I.   At the same time, the U.S. government encouraged and recruited Puerto Rican men to migrate to the U.S. mainland to work in factories and shipyards.  Puerto Rican communities in urban areas like Brooklyn and in Harlem grew, and continued to grow after World War I and during World War II. By the late 1960s, 9.3 million Puerto Ricans lived in New York City. Many other Puerto Ricans migrated to Boston, Philadelphia, and Chicago. Origins and Early Social Activism As Puerto Rican communities grew, dwindling economic resources like proper housing, education, employment, and healthcare became increasingly problematic. Despite their involvement in the wartime labor force and  participation in the front lines of both world wars, Puerto Ricans faced racism, lower social status, and limited employment opportunities. In the 1960s, young Puerto Rican social activists gathered in the Puerto Rican neighborhood of Chicago to form the Young Lord Organization. They were influenced by the Black Panther Partys rejection of a white-only society, and they focused on practical activism such as cleaning up neighborhood garbage, testing for disease, and providing social services. The Chicago organizers provided a charter to their peers in New York, and the New York Young Lords was formed in 1969. In 1969, the Young Lords were described as a ‘’street gang with a social and political conscience.’’ As an organization, the Young Lords were considered militant, but they opposed violence. Their tactics often made news: one action, called the â€Å"Garbage Offensive,† involved lighting garbage on fire to protest the lack of garbage pickup in Puerto Rican neighborhoods. On another occasion, in 1970, they barricaded the Bronxs decrepit Lincoln Hospital, collaborating with likeminded doctors and nurses to provide proper medical treatment to community members. The extreme takeover action ultimately led to the reformation and expansion of Lincoln Hospitals health care and emergency services. Birth of a Political Party As membership grew in New York City, so did their strength as a political party. In the early 1970s, the New York group wanted to disconnect with a perceived street gang held by the Chicago branch, so they broke ties and  opened offices in East Harlem, the South Bronx, Brooklyn, and the Lower East Side.   After the split,  the New York City Young Lords evolved into a political action party, becoming known as the  Young Lords Party. They developed multiple social programs and established branches across the Northeast. The Young Lords Party developed a political structure that resembled a complex hierarchy of parties, within the organization aligned with top-down goals. They used an established set of unified goals and principles that guided multiple organizations within the party called the 13 Point Program. The 13 Point Program The Young Lords Partys 13 Point Program established an ideological foundation that guided all organizations and people within the party. The points represented a mission statement and a declaration of purpose: We want self-determination for Puerto RicansLiberation of the Island and inside the United States.We want self-determination for all Latinos.We want liberation of all third world people.We are revolutionary nationalists and oppose racism.We want community control of our institutions and land.We want a true education of our Creole culture and Spanish language.We oppose capitalists and alliances with traitors.We oppose the Amerikkkan military.We want freedom for all political prisoners.We want equality for women. Machismo must be revolutionary... not oppressive.We believe armed self-defense and armed struggle are the only means to liberation.We fight anti-communism with international unity.We want a socialist society. With the 13 Points as a manifesto, sub-groups within the Young Lords Party formed. These groups shared a broad mission, but they had distinct goals, acted separately, and often used  different tactics and methods.   For example, the Womens Union sought to aid women in their social struggle for gender equality. The Puerto Rican Student Union focused on recruiting and educating high school and college students. The Committee for the Defense of the Community focused on social change, establishing nutrition programs for community members and taking on big issues like access to health care. Controversy and Decline As the Young Lords Party grew and expanded  their operations, one branch of the organization became known as the Puerto Rican Revolutionary Workers Organization. The PPRWO was explicitly anti-capitalist, pro-union, and pro-communist. As a result of these stances, the PPRWO came under scrutiny by the U.S. government and was infiltrated by the FBI. The extremism of certain factions of the party led to increased member infighting. The Young Lords Partys membership declined, and the organization was essentially disbanded by 1976.   Legacy The Young Lords Party had a brief existence, but its impact has been long-lasting. Some of the radical organizations grassroots social action campaigns resulted in concrete legislation, and many former members went on to careers in media, politics, and public service.   Young Lords Key Takeaways The Young Lords Organization was an activist group (and, later, a political party)  aimed at improving social conditions for Puerto Ricans in the United States.Grassroots social campaigns like the Garbage Offensive and the takeover of a Bronx hospital were controversial and sometimes extreme, but they made an impact. Many of the Young Lords activist campaigns resulted in concrete reforms.  The Young Lords Party began to decline  in the 1970s as increasingly extremist factions broke off from the group and faced scrutiny from the U.S. government. The organization had essentially disbanded by 1976. Sources â€Å"13 Point Program and Platform of the Young Lords Party.†Institute of Advanced Technology in the Humanities  , Viet Nam Generation, Inc., 1993, www2.iath.virginia.edu/sixties/HTML_docs/Resources/Primary/Manifestos/Young_Lords_platform.html.Enck-Wanzer, Darrel.  The Young Lords: a Reader. New York University Press, 2010.Lee, Jennifer. â€Å"The Young Lords Legacy of Puerto Rican Activism.†Ã‚  The New York Times, 24 Aug. 2009, cityroom.blogs.nytimes.com/2009/08/24/the-young-lords-legacy-of-puerto-rican-activism/.â€Å"New York Young Lords History.†Ã‚  Palante, Latino Education Network Service, palante.org/AboutYoungLords.htm.â€Å" ¡Presente! The Young Lords in New York - Press Release.†Ã‚  Bronx Museum, July 2015, www.bronxmuseum.org/exhibitions/presente-the-young-lords-in-new-york.

Managing a value Chain Essay Example | Topics and Well Written Essays - 2500 words

Managing a value Chain - Essay Example The concept of value chain was conceived by Michael Porter in his book 'Competitive Advantage: Creating and Sustaining Superior Advantage' "The value chain analysis describes the activities the organization performs and links them to the organizations competitive position." (Porter, 2001). A value chain consists of inbound logistics, operations, outbound logistics, marketing and sales and service. The support system consists of the infrastructure of the organization, HR management, level of technology and ability in procurement. The end result of all these factors is either profit or loss for the organization. It is intended to take up the Case Study of US soft drink conglomerate Coca Cola, which are the largest soft beverage manufacturer and distributor. It had its humble beginning during the later half of the 19th Century with an initial investment of just US $ 70. This business enterprise has now risen into a giant empire with a capital base of US $ 50 billions. Coca Cola has made itself a popular name in more than 200 destinations in the world, with over 400 varieties of products, and is now a established market leader in the soft drinks scenario. Its other brands include Diet Cola, Fanta, and Sprite. The main marketing strategies being currently adopted by Coca Cola Company are through attractive functional bottling of different sizes and massive advertising coverage media. Inward and outward logistics and marketing:Coca-Cola plans to combine with SAP Technologies to create applications for enhanced and improved outboard logistics for its products. This would ensure a greater commitment and show of business competence on the part of its merchandizers, store managers and others responsible for distribution at its outlets. The Company has also spend nearly a year combining 3 North American business units- Coca Cola North America, Fountain and Minute Maid into an integrated unit in order to save costs and enhance efficiencies. It is widely believed by Coca Cola insiders that the combine of Coca Cola Enterprises with SAP is strategically designed to develop software programs which have the potential to control pricing, promotion of products and other marketing and merchandizer efforts to be integrated into SAP Applications (Foley and Kontzer, 2004). Other secondary activities: Sports sponsorships &cultural interactions: The Coca-Cola Group has felt it necessary to seek other brand building exercises to increase consumer awareness and promote healthy social and cultural interactions with the local communities as part of rendering social and cultural responsiblities . By combining brand building with sponsorship of world standard events, high degree of exposure to local markets, and by investing heavily in secondary activities, like Sports Meets, the brand image of Coca Cola is sought to be enhanced and the vibrant and ennervating aspects of this soft drink is shown to blend well with the passion and endurance needed for to participate and compete in global sports and cultural events. "By positioning Coca-Cola as an icon and leading brand that mentally and physically boost consumers", the aspects of associaton with major sporting events are reinforced. (Case Study: Coca-Cola: The Coca-Cola Brand and sponsorship). Coca Cola has been the official sponsors of the Olympic Games since the Sydney Olympics 2000.It have also contracted to

Oxfam Assignment Example | Topics and Well Written Essays - 250 words

Oxfam - Assignment Example In all that Oxfam does, the organization regards the contribution of partner organizations as essential and the inclusion of susceptible men and women inevitable to bring the injustices that underlie poverty to an end. Oxfam’s Geneva office bears the same objectives – to alleviate poverty (Oxfam, 1). This paper introduces the specific activities endowed to the Geneva, Switzerland offices in the collective goal of poverty reduction. In addition, this paper highlights the different ways through which Oxfam interacts with partner organizations and works with poor people to achieve its objective. Oxfam’s Geneva offices are advocacy offices that work towards influencing key organizations from various parts of the world to take part in poverty alleviation. Oxfam Geneva approaches and interacts with organizations such as WTO, UNHCR, ICRC, UNCTAD, and OCHA, directly and indirectly. Oxfam also incorporates Geneva based civil society organizations and groups in its activities. The structure of the Geneva, Switzerland offices allow the organization to assess and develop strategies regarding global humanitarian matters, in specific humanitarian system development, disaster risk minimization, and global reactions to disasters and humanitarian crises in which the organization takes part on the ground. Other activities that take place in the Geneva offices include lobbying and development of an alliance to support agriculture and food security, access to medications, and climate change. Additionally, Oxfams Geneva offices conduct petitioning at the World Trade Organization (WTO) concerning poverty alleviation (Oxfam,

Resistance of a wire Essay Example for Free

Resistance of a wire Essay Jack has been given a second hand D. C. dynamo and lamp. He wants to attach these to his bicycle and produce most light without blowing the bulb. What wire should he use? Variables: The variables in our investigation are The length of the wire The diameter of the wire (SWG) The type of wire Types of wire: Nichrome: 80% Nickel 20% Chromium Alloy. Constantan: 60% Copper 40% Nickel Alloy. Copper First of all we decided to test the resistance using a Multimeter. This would give us a rough idea about what the resistances of each wire are. Our lengths of wire were all 30cm long. Our results were as follows WIRE RESISTANCE ? Copper 0. 6 Nichrome 1. 2 Constantan 4. 3 Later we realised that we were using wires with completely different SWGs. To make it a fair test we needed to use wires with the same SWG. We repeated the test using a length of 30cm and an SWG of 32. Our results were as follows Our results changed dramatically. WIRE RESISTANCE ? Copper 0. 9 Nichrome 5. 8 Constantan 2. 9 Testing the current + Voltage Next we decided to test the current and voltage so that we could get a more accurate figure for the resistance. We set up a circuit consisting of, a power pack, ammeter and variable resistor in series. We also had a voltmeter in parallel to the wire we were testing. The readings we take off the ammeter and voltmeter allow us to figure out the resistance using a simple equation: Voltage ? Current = Resistance. Our circuit looked like this A variable resistor allows us to control the current going through the circuit. We needed to keep it as low as we could to avoid a heating effect in which ohms law would not take place and our results would not be accurate. Type Of Wire Current (I) Voltage (v) Display complete essay The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Electricity and Magnetism section.

I am Buddhist :: essays research papers

I am Buddhist An often forgotten essential in our short existence we call â€Å"life† is our need for at least a quintessential connection of spirituality for our own subsistence. And as this world we live in, develops into supposed â€Å"development’’ and as evolution directs our way of life into a tedious search of happiness derived from money†¦ and a person in a modern society barely has a moment for a prayer and â€Å"time’’ being as impatient as it is, the youth have no seconds to just sit and contemplate the power of a higher being, that a GOD might be the one that governs our destiny and fate†¦ and to have a flicker of an instant where one experiences a religious outlook on life†¦the air we breathe turns a little fresher and a load gets lifted off shoulders of stressed mentalities†¦ and call it a â€Å"pre-mature revelation’’ or a pious unveiling of my character but I have encountered such an emotion when I visited a ha ven called Bodh Gaya. Situated in the most corrupts of states in India, Bihar†¦it is an oasis of belief and hope and maybe the only answer and truth to some. It’s an uncanny placement for enlightenment, one might suggest†¦ but as a Buddhist, imagining all the struggle and suffering that the Buddha had overcome and all the adversities he had surpassed and of course the harsh truth he reveals to us and conveys with such meaning in his simple diction is at most overwhelming. At first sight the Mahabodhi temple standing tall among such meagre neighbours, humbled me at once†¦ petrifying in some ways and yet it seemed to comfort me all at once. As for the papal tree where Buddha had gained salvation is surrounded with such spirituality that it seemed to bog down upon my shoulders and yet at the same time it uplifted my spirits in the most unexplainable way. The hustling and bustling noises of Indians selling odd trinkets and beggars among the streets are drowned by the Tantric chants of monks praying in union. A pilgrimage that changed the way I thought about the youth†¦ and I was young too, therefore it basically changed the way I thought. As words are my limits†¦ so is word my only limits through which I cannot describe and do justice to the communion that one has to go there and experience for oneself. ‘’Nothing is as constant as change’’ and the journey through life does not end until death.

Pain Management Essay

Joshi, G., & Kehlet, H. (2013). Procedure-specific Pain Management: The Road to Improve Postsurgical Pain Management?. Anesthesiology, 118(4), 780-782. . This article explained that good pain management is known to produce many benefits for the postoperative patient. However, the article goes on to explain that treating postoperative pain is still a major issue with inadequate postoperative patient pain relief remaining high. The article discussed how the Joint Commission declared pain the â€Å"fifth vital sign†. And that the Joint Commission has determined not all pain could be eliminated, but that goal-related therapy may be suitable. The article concluded by explaining that there was a need for evidence-based procedure specific pain management guidelines. I found this to be an interesting concept that the article presented. In summary the authors believed we could better manage pain based on knowing the type and amount of pain usually caused based on the type of surgery. Zuccaro, S., Vellucci, R., Sarzi-Puttini, P., Cherubino, P., Labianca, R., & Fornasari, D. (2012). Barriers to Pain Management. Clinical Drug Investigation, 32(S1), 11-19. This article started by showing that although there are many techniques to alleviate pain there are even more barriers to effective pain management. With these many barriers leading to a large number of patients not receiving the best pain control. The abstract went on to give examples of the different types of barriers for patients, physicians, and health care institutions. The author believed that identifying and acknowledging these barriers was the beginning to overcoming them. The abstract concluded that health care providers need to be more aware of their patient’s as well as their own cognitive, emotional, and behavioral barriers in order to achieve optimal pain management. Sinatra, R. (2010). Causes and Consequences of Inadequate Management of Acute Pain. Pain Medicine, 11(12), 1859-1871. This article started off by showing that acute pain affects millions of patients every year. This author also agreed that even with the increased  focus on pain management patients pain control continues to be subpar. The purpose of the authors’ study was also to determine barriers to effective pain management as well as consequences to ineffective pain control. This was achieved by completing a review of recent literature regarding the subject of pain management. The study determined that physicians and patients attitudes and educational barriers as well as limited available therapies lead to inadequate pain management. The authors concluded that studies on the use of multiple analgesics with different mechanisms of action could improve the efficiency as well as adverse effects over the single agent approach. Schatman, M. E. (2011). The Role of the Health Insurance Industry in Perpetuating Suboptimal Pain Management. Pain Medicine, 12(3), 415-426. This article started by sharing that pain practitioners function according to medical ethics while health care insurers operate under business ethics of cost and profit. The authors believe that the health insurance industry continues to fail at servicing those suffering from chronic pain and instead the industry stays focused on serving itself. The essay focused on the different self-serve strategies used by the health insurance industry including efforts to falsify chronic pain and its treatments. In conclusion the author felt that the future outlook for those with chronic pain was not good until a not-for-profit single payer system replaced the current self-serving health care insurance industry. Loder, E., Witkower, A., McAlary, P., Huhta, M., & Matarrazzo, J. (2003). Rehabilitation hospital staff knowledge and attitudes regarding pain. American Journal Of Physical Medicine & Rehabilitation / Association Of Academic In summary this article was based on a study that focused on inpatient care staff and their knowledge related to pain. A survey was conducted with hospital staff regarding attitudes and experience related to pain care responsibilities. This study showed the staff rated personal lack of education regarding pain management as the main barrier to effective pain management. It also showed that the majority of staff surveyed felt  uncomfortable with many aspects of pain management including the use of opioids in the treatment plan. The study went on to discuss how the findings could be used to improve pain management in the hospital setting going forward including staff education. Niruban, A., Biswas, S., Willicombe, S., & Myint, P. (2010). An audit on assessment and management of pain at the time of acute hospital admission in older people. International Journal Of Clinical Practice, 64(10), 1453-1457. This study focused on pain being more prevalent in older people and how well that pain is assessed and managed in the emergency environment. The study was performed at a hospital in West Norfolk, UK on 140 patients with acute pain hospital admissions. The pain management of these patients were evaluated for 24 hours after admission. The study findings concluded that pain management was not optimal for these patients. The study also showed that management of pain would have been better with scheduled monitoring, education, and better assessment. Personal review: This review of literature has positively impacted my understanding of pain management in many ways. These articles opened my eyes to how important of a role pain control plays in the overall success of the patient. The studies showed how pain management directly effects overall patient outcome. If pain control is handled optimally then positive patient outcome goes up and vice versa. Before this review I knew pain management was important, but I didn’t realize how important with it directly being related to overall patient outcome. This literature also helped me to recognize that health insurance practices play a major role in patient care. The health insurance industry sets many guidelines that determine how and when care is given to our patients. One of the articles focused on how the insurance industry is guided by business ethics with profit being the most important focus. While care providers are guided by medical ethics with positive patient care being the priority. Finally, this review opened my eyes to the many barriers in the way of proper pain management for patients. I now realize that there are patient, provider, and institute barriers effecting optimal pain management as well as many others. And that these barriers include educational, personal attitudes, beliefs, and more. This review helped me realize that identifying and acknowledging these barriers is the first step in overcoming these barriers in order to provide the best pain control and best total care to my patients. References Joshi, G., & Kehlet, H. (2013). Procedure-specific Pain Management: The Road to Improve Postsurgical Pain Management?. Anesthesiology, 118(4), 780-782. Loder, E., Witkower, A., McAlary, P., Huhta, M., & Matarrazzo, J. (2003). Rehabilitation hospital staff knowledge and attitudes regarding pain. American Journal Of Physical Medicine & Rehabilitation / Association Of Academic Niruban, A., Biswas, S., Willicombe, S., & Myint, P. (2010). An audit on assessment and management of pain at the time of acute hospital admission in older people. International Journal Of Clinical Practice, 64(10), 1453-1457. Schatman, M. E. (2011). The Role of the Health Insurance Industry in Perpetuating Suboptimal Pain Management. Pain Medicine, 12(3), 415-426. Sinatra, R. (2010). Causes and Consequences of Inadequate Management of Acute Pain. Pain Medicine, 11(12), 1859-1871. Zuccaro, S., Vellucci, R., Sarzi-Puttini, P., Cherubino, P., Labianca, R., & Fornasari, D. (2012). Barriers to Pain Management. Clinical Drug Investigation, 32(S1), 11-19.