Analysis of TV Advertisement Essay Example

Analysis of TV Advertisement Essay Example Analysis of TV Advertisement Essay Analysis of TV Advertisement Essay Lynx is a company that makes deodorant and other toiletries. This is a company that has a very strong brand name and a wide following of young, fashionable, heterosexual males. Because of its good brand name in this country there is very little need for it to make a name for itself from scratch and it can build upon what is already known.  Addressee: The Public Men.  The addressee is obviously men and maybe the odd burley lesbian. The type of men targeted will mainly be single, fashionable, young and heterosexual. This advert is all about getting a girl and this will only apply to single men, as they are the type of men looking for women anyway. As the brand label and distinctive masculine fragrance is a very fashionable thing at the moment and is thought to be very good for your sex appeal. It applies to young people because the target of the mans aims is a very attractive and young lady that will put it older men out of the target group. Well the fact this is a sexually orientated advert rules out people with other sexual orientations. It is used to stop people smelling of bodily odors. Message: Buy Lynx to get attractive women.  This is a very sexually orientated advert with the message that Lynx will make you more appealing to the opposite sex. It is supposed to be funny and show should even work for the man in the advert who isnt very attractive, Ive been told. The reason that Lynx appeals to heterosexual males is that lynx displays in its advertisements that when you use lynx you have an ability you wouldnt usually have to get girls. Contact and Code: Visual and Audio.  This is a television advert so it obviously a visual experience. But the audio way is very strange. It is only music and some short narration so the music does not have a lot of importance in the advert. But the music is strange and I think that it is supposed to make it comical and the music is positive in a strange sort of way. The narrator was a normal person and was speaking as if from a nature program describing the man as a male hornbill. About The Advertisements  The Setting  The setting is a public library where you educate yourself, and maybe this advert is about educating the viewer. It is a normal place that we have all been to and it is a normal situation for someone to be in with a weird twist on it taking it just out of reality.  The Lighting  The lighting is very bright and warming effect. It is not harsh light and makes the environment look clean, fresh and friendly. The lighting comes from above and the left and it is supposed to brighten up the face of the girl and make her more attractive. The Man  The man is not a very attractive guy and would find it hard to get a girl like the one in the advertisement. He looks normal but there is an interesting twist, the fact that has very long toenails! This tries to be different from the usual way to courting a girl but it is still successful, like Lynx.  The Woman  The girl is very attractive and she would be a target for many men. She would be the sort of dream woman of most guys and therefore she would appeal to a large group of people. This would catch the eye of a young men channel flicking and they would watch the rest of the advert.  When he taps his feet on the floor all of the women in the room are interested. This shows that it has a universal effect, like Lynx.

A Brief History of the Young Lords

A Brief History of the Young Lords The Young Lords was  a Puerto Rican political and social action organization that began on the streets of Chicago and New York City in the late 1960s.  The organization disbanded by the mid-1970s, but their radical grassroots campaigns had long-lasting impacts. Historical Context In 1917, the U.S. Congress passed the Jones-Shafroth Act, which granted U.S. citizenship to citizens of Puerto Rico. That same year, Congress also passed the Selective Service Act of 1917, which required all male U.S. citizens between the ages of 21 and 30 to register and potentially be selected for military service. As a result of their newfound citizenship and the extension of the Selective Service Act, approximately 18,000 Puerto Rican men fought for the U.S. in World War I.   At the same time, the U.S. government encouraged and recruited Puerto Rican men to migrate to the U.S. mainland to work in factories and shipyards.  Puerto Rican communities in urban areas like Brooklyn and in Harlem grew, and continued to grow after World War I and during World War II. By the late 1960s, 9.3 million Puerto Ricans lived in New York City. Many other Puerto Ricans migrated to Boston, Philadelphia, and Chicago. Origins and Early Social Activism As Puerto Rican communities grew, dwindling economic resources like proper housing, education, employment, and healthcare became increasingly problematic. Despite their involvement in the wartime labor force and  participation in the front lines of both world wars, Puerto Ricans faced racism, lower social status, and limited employment opportunities. In the 1960s, young Puerto Rican social activists gathered in the Puerto Rican neighborhood of Chicago to form the Young Lord Organization. They were influenced by the Black Panther Partys rejection of a white-only society, and they focused on practical activism such as cleaning up neighborhood garbage, testing for disease, and providing social services. The Chicago organizers provided a charter to their peers in New York, and the New York Young Lords was formed in 1969. In 1969, the Young Lords were described as a ‘’street gang with a social and political conscience.’’ As an organization, the Young Lords were considered militant, but they opposed violence. Their tactics often made news: one action, called the â€Å"Garbage Offensive,† involved lighting garbage on fire to protest the lack of garbage pickup in Puerto Rican neighborhoods. On another occasion, in 1970, they barricaded the Bronxs decrepit Lincoln Hospital, collaborating with likeminded doctors and nurses to provide proper medical treatment to community members. The extreme takeover action ultimately led to the reformation and expansion of Lincoln Hospitals health care and emergency services. Birth of a Political Party As membership grew in New York City, so did their strength as a political party. In the early 1970s, the New York group wanted to disconnect with a perceived street gang held by the Chicago branch, so they broke ties and  opened offices in East Harlem, the South Bronx, Brooklyn, and the Lower East Side.   After the split,  the New York City Young Lords evolved into a political action party, becoming known as the  Young Lords Party. They developed multiple social programs and established branches across the Northeast. The Young Lords Party developed a political structure that resembled a complex hierarchy of parties, within the organization aligned with top-down goals. They used an established set of unified goals and principles that guided multiple organizations within the party called the 13 Point Program. The 13 Point Program The Young Lords Partys 13 Point Program established an ideological foundation that guided all organizations and people within the party. The points represented a mission statement and a declaration of purpose: We want self-determination for Puerto RicansLiberation of the Island and inside the United States.We want self-determination for all Latinos.We want liberation of all third world people.We are revolutionary nationalists and oppose racism.We want community control of our institutions and land.We want a true education of our Creole culture and Spanish language.We oppose capitalists and alliances with traitors.We oppose the Amerikkkan military.We want freedom for all political prisoners.We want equality for women. Machismo must be revolutionary... not oppressive.We believe armed self-defense and armed struggle are the only means to liberation.We fight anti-communism with international unity.We want a socialist society. With the 13 Points as a manifesto, sub-groups within the Young Lords Party formed. These groups shared a broad mission, but they had distinct goals, acted separately, and often used  different tactics and methods.   For example, the Womens Union sought to aid women in their social struggle for gender equality. The Puerto Rican Student Union focused on recruiting and educating high school and college students. The Committee for the Defense of the Community focused on social change, establishing nutrition programs for community members and taking on big issues like access to health care. Controversy and Decline As the Young Lords Party grew and expanded  their operations, one branch of the organization became known as the Puerto Rican Revolutionary Workers Organization. The PPRWO was explicitly anti-capitalist, pro-union, and pro-communist. As a result of these stances, the PPRWO came under scrutiny by the U.S. government and was infiltrated by the FBI. The extremism of certain factions of the party led to increased member infighting. The Young Lords Partys membership declined, and the organization was essentially disbanded by 1976.   Legacy The Young Lords Party had a brief existence, but its impact has been long-lasting. Some of the radical organizations grassroots social action campaigns resulted in concrete legislation, and many former members went on to careers in media, politics, and public service.   Young Lords Key Takeaways The Young Lords Organization was an activist group (and, later, a political party)  aimed at improving social conditions for Puerto Ricans in the United States.Grassroots social campaigns like the Garbage Offensive and the takeover of a Bronx hospital were controversial and sometimes extreme, but they made an impact. Many of the Young Lords activist campaigns resulted in concrete reforms.  The Young Lords Party began to decline  in the 1970s as increasingly extremist factions broke off from the group and faced scrutiny from the U.S. government. The organization had essentially disbanded by 1976. Sources â€Å"13 Point Program and Platform of the Young Lords Party.†Institute of Advanced Technology in the Humanities  , Viet Nam Generation, Inc., 1993, www2.iath.virginia.edu/sixties/HTML_docs/Resources/Primary/Manifestos/Young_Lords_platform.html.Enck-Wanzer, Darrel.  The Young Lords: a Reader. New York University Press, 2010.Lee, Jennifer. â€Å"The Young Lords Legacy of Puerto Rican Activism.†Ã‚  The New York Times, 24 Aug. 2009, cityroom.blogs.nytimes.com/2009/08/24/the-young-lords-legacy-of-puerto-rican-activism/.â€Å"New York Young Lords History.†Ã‚  Palante, Latino Education Network Service, palante.org/AboutYoungLords.htm.â€Å" ¡Presente! The Young Lords in New York - Press Release.†Ã‚  Bronx Museum, July 2015, www.bronxmuseum.org/exhibitions/presente-the-young-lords-in-new-york.

Managing a value Chain Essay Example | Topics and Well Written Essays - 2500 words

Managing a value Chain - Essay Example The concept of value chain was conceived by Michael Porter in his book 'Competitive Advantage: Creating and Sustaining Superior Advantage' "The value chain analysis describes the activities the organization performs and links them to the organizations competitive position." (Porter, 2001). A value chain consists of inbound logistics, operations, outbound logistics, marketing and sales and service. The support system consists of the infrastructure of the organization, HR management, level of technology and ability in procurement. The end result of all these factors is either profit or loss for the organization. It is intended to take up the Case Study of US soft drink conglomerate Coca Cola, which are the largest soft beverage manufacturer and distributor. It had its humble beginning during the later half of the 19th Century with an initial investment of just US $ 70. This business enterprise has now risen into a giant empire with a capital base of US $ 50 billions. Coca Cola has made itself a popular name in more than 200 destinations in the world, with over 400 varieties of products, and is now a established market leader in the soft drinks scenario. Its other brands include Diet Cola, Fanta, and Sprite. The main marketing strategies being currently adopted by Coca Cola Company are through attractive functional bottling of different sizes and massive advertising coverage media. Inward and outward logistics and marketing:Coca-Cola plans to combine with SAP Technologies to create applications for enhanced and improved outboard logistics for its products. This would ensure a greater commitment and show of business competence on the part of its merchandizers, store managers and others responsible for distribution at its outlets. The Company has also spend nearly a year combining 3 North American business units- Coca Cola North America, Fountain and Minute Maid into an integrated unit in order to save costs and enhance efficiencies. It is widely believed by Coca Cola insiders that the combine of Coca Cola Enterprises with SAP is strategically designed to develop software programs which have the potential to control pricing, promotion of products and other marketing and merchandizer efforts to be integrated into SAP Applications (Foley and Kontzer, 2004). Other secondary activities: Sports sponsorships &cultural interactions: The Coca-Cola Group has felt it necessary to seek other brand building exercises to increase consumer awareness and promote healthy social and cultural interactions with the local communities as part of rendering social and cultural responsiblities . By combining brand building with sponsorship of world standard events, high degree of exposure to local markets, and by investing heavily in secondary activities, like Sports Meets, the brand image of Coca Cola is sought to be enhanced and the vibrant and ennervating aspects of this soft drink is shown to blend well with the passion and endurance needed for to participate and compete in global sports and cultural events. "By positioning Coca-Cola as an icon and leading brand that mentally and physically boost consumers", the aspects of associaton with major sporting events are reinforced. (Case Study: Coca-Cola: The Coca-Cola Brand and sponsorship). Coca Cola has been the official sponsors of the Olympic Games since the Sydney Olympics 2000.It have also contracted to

Oxfam Assignment Example | Topics and Well Written Essays - 250 words

Oxfam - Assignment Example In all that Oxfam does, the organization regards the contribution of partner organizations as essential and the inclusion of susceptible men and women inevitable to bring the injustices that underlie poverty to an end. Oxfam’s Geneva office bears the same objectives – to alleviate poverty (Oxfam, 1). This paper introduces the specific activities endowed to the Geneva, Switzerland offices in the collective goal of poverty reduction. In addition, this paper highlights the different ways through which Oxfam interacts with partner organizations and works with poor people to achieve its objective. Oxfam’s Geneva offices are advocacy offices that work towards influencing key organizations from various parts of the world to take part in poverty alleviation. Oxfam Geneva approaches and interacts with organizations such as WTO, UNHCR, ICRC, UNCTAD, and OCHA, directly and indirectly. Oxfam also incorporates Geneva based civil society organizations and groups in its activities. The structure of the Geneva, Switzerland offices allow the organization to assess and develop strategies regarding global humanitarian matters, in specific humanitarian system development, disaster risk minimization, and global reactions to disasters and humanitarian crises in which the organization takes part on the ground. Other activities that take place in the Geneva offices include lobbying and development of an alliance to support agriculture and food security, access to medications, and climate change. Additionally, Oxfams Geneva offices conduct petitioning at the World Trade Organization (WTO) concerning poverty alleviation (Oxfam,

Resistance of a wire Essay Example for Free

Resistance of a wire Essay Jack has been given a second hand D. C. dynamo and lamp. He wants to attach these to his bicycle and produce most light without blowing the bulb. What wire should he use? Variables: The variables in our investigation are The length of the wire The diameter of the wire (SWG) The type of wire Types of wire: Nichrome: 80% Nickel 20% Chromium Alloy. Constantan: 60% Copper 40% Nickel Alloy. Copper First of all we decided to test the resistance using a Multimeter. This would give us a rough idea about what the resistances of each wire are. Our lengths of wire were all 30cm long. Our results were as follows WIRE RESISTANCE ? Copper 0. 6 Nichrome 1. 2 Constantan 4. 3 Later we realised that we were using wires with completely different SWGs. To make it a fair test we needed to use wires with the same SWG. We repeated the test using a length of 30cm and an SWG of 32. Our results were as follows Our results changed dramatically. WIRE RESISTANCE ? Copper 0. 9 Nichrome 5. 8 Constantan 2. 9 Testing the current + Voltage Next we decided to test the current and voltage so that we could get a more accurate figure for the resistance. We set up a circuit consisting of, a power pack, ammeter and variable resistor in series. We also had a voltmeter in parallel to the wire we were testing. The readings we take off the ammeter and voltmeter allow us to figure out the resistance using a simple equation: Voltage ? Current = Resistance. Our circuit looked like this A variable resistor allows us to control the current going through the circuit. We needed to keep it as low as we could to avoid a heating effect in which ohms law would not take place and our results would not be accurate. Type Of Wire Current (I) Voltage (v) Display complete essay The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Electricity and Magnetism section.

I am Buddhist :: essays research papers

I am Buddhist An often forgotten essential in our short existence we call â€Å"life† is our need for at least a quintessential connection of spirituality for our own subsistence. And as this world we live in, develops into supposed â€Å"development’’ and as evolution directs our way of life into a tedious search of happiness derived from money†¦ and a person in a modern society barely has a moment for a prayer and â€Å"time’’ being as impatient as it is, the youth have no seconds to just sit and contemplate the power of a higher being, that a GOD might be the one that governs our destiny and fate†¦ and to have a flicker of an instant where one experiences a religious outlook on life†¦the air we breathe turns a little fresher and a load gets lifted off shoulders of stressed mentalities†¦ and call it a â€Å"pre-mature revelation’’ or a pious unveiling of my character but I have encountered such an emotion when I visited a ha ven called Bodh Gaya. Situated in the most corrupts of states in India, Bihar†¦it is an oasis of belief and hope and maybe the only answer and truth to some. It’s an uncanny placement for enlightenment, one might suggest†¦ but as a Buddhist, imagining all the struggle and suffering that the Buddha had overcome and all the adversities he had surpassed and of course the harsh truth he reveals to us and conveys with such meaning in his simple diction is at most overwhelming. At first sight the Mahabodhi temple standing tall among such meagre neighbours, humbled me at once†¦ petrifying in some ways and yet it seemed to comfort me all at once. As for the papal tree where Buddha had gained salvation is surrounded with such spirituality that it seemed to bog down upon my shoulders and yet at the same time it uplifted my spirits in the most unexplainable way. The hustling and bustling noises of Indians selling odd trinkets and beggars among the streets are drowned by the Tantric chants of monks praying in union. A pilgrimage that changed the way I thought about the youth†¦ and I was young too, therefore it basically changed the way I thought. As words are my limits†¦ so is word my only limits through which I cannot describe and do justice to the communion that one has to go there and experience for oneself. ‘’Nothing is as constant as change’’ and the journey through life does not end until death.

Pain Management Essay

Joshi, G., & Kehlet, H. (2013). Procedure-specific Pain Management: The Road to Improve Postsurgical Pain Management?. Anesthesiology, 118(4), 780-782. . This article explained that good pain management is known to produce many benefits for the postoperative patient. However, the article goes on to explain that treating postoperative pain is still a major issue with inadequate postoperative patient pain relief remaining high. The article discussed how the Joint Commission declared pain the â€Å"fifth vital sign†. And that the Joint Commission has determined not all pain could be eliminated, but that goal-related therapy may be suitable. The article concluded by explaining that there was a need for evidence-based procedure specific pain management guidelines. I found this to be an interesting concept that the article presented. In summary the authors believed we could better manage pain based on knowing the type and amount of pain usually caused based on the type of surgery. Zuccaro, S., Vellucci, R., Sarzi-Puttini, P., Cherubino, P., Labianca, R., & Fornasari, D. (2012). Barriers to Pain Management. Clinical Drug Investigation, 32(S1), 11-19. This article started by showing that although there are many techniques to alleviate pain there are even more barriers to effective pain management. With these many barriers leading to a large number of patients not receiving the best pain control. The abstract went on to give examples of the different types of barriers for patients, physicians, and health care institutions. The author believed that identifying and acknowledging these barriers was the beginning to overcoming them. The abstract concluded that health care providers need to be more aware of their patient’s as well as their own cognitive, emotional, and behavioral barriers in order to achieve optimal pain management. Sinatra, R. (2010). Causes and Consequences of Inadequate Management of Acute Pain. Pain Medicine, 11(12), 1859-1871. This article started off by showing that acute pain affects millions of patients every year. This author also agreed that even with the increased  focus on pain management patients pain control continues to be subpar. The purpose of the authors’ study was also to determine barriers to effective pain management as well as consequences to ineffective pain control. This was achieved by completing a review of recent literature regarding the subject of pain management. The study determined that physicians and patients attitudes and educational barriers as well as limited available therapies lead to inadequate pain management. The authors concluded that studies on the use of multiple analgesics with different mechanisms of action could improve the efficiency as well as adverse effects over the single agent approach. Schatman, M. E. (2011). The Role of the Health Insurance Industry in Perpetuating Suboptimal Pain Management. Pain Medicine, 12(3), 415-426. This article started by sharing that pain practitioners function according to medical ethics while health care insurers operate under business ethics of cost and profit. The authors believe that the health insurance industry continues to fail at servicing those suffering from chronic pain and instead the industry stays focused on serving itself. The essay focused on the different self-serve strategies used by the health insurance industry including efforts to falsify chronic pain and its treatments. In conclusion the author felt that the future outlook for those with chronic pain was not good until a not-for-profit single payer system replaced the current self-serving health care insurance industry. Loder, E., Witkower, A., McAlary, P., Huhta, M., & Matarrazzo, J. (2003). Rehabilitation hospital staff knowledge and attitudes regarding pain. American Journal Of Physical Medicine & Rehabilitation / Association Of Academic In summary this article was based on a study that focused on inpatient care staff and their knowledge related to pain. A survey was conducted with hospital staff regarding attitudes and experience related to pain care responsibilities. This study showed the staff rated personal lack of education regarding pain management as the main barrier to effective pain management. It also showed that the majority of staff surveyed felt  uncomfortable with many aspects of pain management including the use of opioids in the treatment plan. The study went on to discuss how the findings could be used to improve pain management in the hospital setting going forward including staff education. Niruban, A., Biswas, S., Willicombe, S., & Myint, P. (2010). An audit on assessment and management of pain at the time of acute hospital admission in older people. International Journal Of Clinical Practice, 64(10), 1453-1457. This study focused on pain being more prevalent in older people and how well that pain is assessed and managed in the emergency environment. The study was performed at a hospital in West Norfolk, UK on 140 patients with acute pain hospital admissions. The pain management of these patients were evaluated for 24 hours after admission. The study findings concluded that pain management was not optimal for these patients. The study also showed that management of pain would have been better with scheduled monitoring, education, and better assessment. Personal review: This review of literature has positively impacted my understanding of pain management in many ways. These articles opened my eyes to how important of a role pain control plays in the overall success of the patient. The studies showed how pain management directly effects overall patient outcome. If pain control is handled optimally then positive patient outcome goes up and vice versa. Before this review I knew pain management was important, but I didn’t realize how important with it directly being related to overall patient outcome. This literature also helped me to recognize that health insurance practices play a major role in patient care. The health insurance industry sets many guidelines that determine how and when care is given to our patients. One of the articles focused on how the insurance industry is guided by business ethics with profit being the most important focus. While care providers are guided by medical ethics with positive patient care being the priority. Finally, this review opened my eyes to the many barriers in the way of proper pain management for patients. I now realize that there are patient, provider, and institute barriers effecting optimal pain management as well as many others. And that these barriers include educational, personal attitudes, beliefs, and more. This review helped me realize that identifying and acknowledging these barriers is the first step in overcoming these barriers in order to provide the best pain control and best total care to my patients. References Joshi, G., & Kehlet, H. (2013). Procedure-specific Pain Management: The Road to Improve Postsurgical Pain Management?. Anesthesiology, 118(4), 780-782. Loder, E., Witkower, A., McAlary, P., Huhta, M., & Matarrazzo, J. (2003). Rehabilitation hospital staff knowledge and attitudes regarding pain. American Journal Of Physical Medicine & Rehabilitation / Association Of Academic Niruban, A., Biswas, S., Willicombe, S., & Myint, P. (2010). An audit on assessment and management of pain at the time of acute hospital admission in older people. International Journal Of Clinical Practice, 64(10), 1453-1457. Schatman, M. E. (2011). The Role of the Health Insurance Industry in Perpetuating Suboptimal Pain Management. Pain Medicine, 12(3), 415-426. Sinatra, R. (2010). Causes and Consequences of Inadequate Management of Acute Pain. Pain Medicine, 11(12), 1859-1871. Zuccaro, S., Vellucci, R., Sarzi-Puttini, P., Cherubino, P., Labianca, R., & Fornasari, D. (2012). Barriers to Pain Management. Clinical Drug Investigation, 32(S1), 11-19.

Negotiation Jujitsu

What if They Won’t Play (Use Negotiation Jujitsu) Getting to YesNegotiating Agreement Without Giving In By Roger Fisher and William Ury Vikas Singh Ed Hill What if They Won’t Play †¢ Theymaystatetheirpositioninunequivocal terms †¢ Concernedonlywithmaximizingtheirowngains †¢ Theymayattackyouinplaceofattackingthe problems Three Basic Strategies †¢ What you can do †¢ What they can do – Negotiation Jujitsu †¢ What a third party can do – One Text Mediation Procedure Negotiation Jujitsu Three Basic Maneuvers Asserting their position forcefully †¢ Attacking your ideas †¢ Attacking you Don’t attack their position, look behind it †¢ Neither reject nor accept the position †¢ Treat it as one possible option †¢ Look for interest and principles behind it †¢ Think of ways to improve it Don’t defend your ideas, invite criticism and advice †¢ Invite criticism, instead of resisting it †¢ As k them what is wrong with a particular idea or an option †¢ Use their criticism and advice to find out their underlying interests and principles †¢ Rework your ideas in light of what you learnRecast an attack on you as an attack on the problem †¢ Resist the temptation to defend yourself or attack them †¢ Listen to them †¢ Understand what they are saying †¢ Recast their attack on you as an attack on the problem Ask questions and pause †¢ Use questions instead of statements †¢ Silence One-text procedure Call in a third party to: †¢ Separate the people from the problem †¢ Direct the discussion to interests and options †¢ Suggest impartial basis for resolving differences †¢ Separate invention from decision making How does a third party do this Asksabouttheinterestsratherthanpositions †¢ Learnallabouttheirneedsandinterests †¢ Suggest a provisional solution/recommendation †¢ Askthemtocritiqueitorsuggestimprovements †¢ Improvisetherecommendationinlightofinputs †¢ Presentthefinalsolution Getting them to play: The case of Jones Realty and Frank Turnbull †¢$600 rent per month †¢Apartment under rent control†¢Max rent at $466 per month †¢Mrs. Jones reimburses after several long principled negotiation sessions Stock Phrases †¢ â€Å"Please correct me if I’m wrong. † †¢ â€Å"We appreciate what you’ve done for us. †¢ â€Å"Our concern is fairness† †¢ â€Å"We would like to settle this on the basis of Independent standards, not of who can do what to whom† †¢ â€Å"Trust is a separate issue† Stock Phrases (cont. ) †¢ â€Å"CouldIaskyouafewquestionstoseewhether my facts are right? † †¢ â€Å"What’stheprinciplebehindyouraction? † †¢ â€Å"LetmeseeifIunderstandwhatyou’resaying† †¢ â€Å"Letmegetbacktoyou† †¢ â€Å"Let me show you where I have trouble following some of your reasoning Stock Phrases (cont. ) †¢ â€Å"One fair solution might be. † †¢ â€Å"If we agree.. If we disagree. † â€Å"We’d be happy to see if we can leave when it’s most convenient for you† †¢ â€Å"It’s been a pleasure dealing with you† â€Å"Please correct me If I’m wrong† †¢ Establish dialogue based on reason †¢ Invitation to participate†¢ Good probability you won’t â€Å"lose face† †¢ Opening to correction and persuasion sets the tone â€Å"We appreciate what you’ve done for us† †¢ Through support, separate people from problem †¢ Defuses self-image threat †¢ Other side now has something to lose: – Praise and support â€Å"Our concern is fairness† †¢ Take basic stand on principle †¢ Remain open Both ends and means to accomplish ends are principled â€Å"We would like to settle this on the basis of independent standards, no of who can do what to whom† †¢ Don’t lose temper- and thus, control †¢ Bring negotiation back to merits †¢ Good example of negotiation jujitsu †¢ Reinforces principled negotiation â€Å"Trust is a separate Issue† †¢ Slip out of corner†¢ Remain firm on the principle â€Å"Could I ask you a few questions to see whether my facts are right? † †¢ Statements of fact can be threatening, questions are better †¢ Phrasing info as questions allows open participation Lays foundation for agreed upon facts â€Å"What’s the principle behind your action? † †¢ A principled negotiator neither accepts nor rejects other side’s opinion †¢ Leads other side to search for reasons †¢ Negotiation continues on principle â€Å"Let me see If I understand what you’re saying† †¢ Principled negotiation requires good communication †¢ Other side more l ikely to listen and be more receptive â€Å"Let me get back to you† †¢ Good negotiator rarely makes important decisions on the spot †¢ Timeanddistancehelptoseparatepeoplefrom problem Goodnegotiatorscomestotablewithcredible reason for leaving †¢ Allowsdiscussionwithconstituents(Paul)†¢ Freshcommitmenttoprinciplednegotiation â€Å"Let me show you where I have trouble following some of your reasoning† †¢ Present reasons before offering proposal †¢ Proposal first will often lead to other side not listening to reasons – Considering counterproposals â€Å"One fair solution might be. † †¢ Proposal not as yours, but as fair option †¢ Proposal not as only solution, but one fair solution â€Å"If we agree.. If we disagree. † †¢ Try to make it easy for other side †¢ Trickiest part is to communicate the alternative Use of third party – Creates distance, thus, separation of people from problems†¢ Don ’t always reveal BATNA â€Å"We’d be happy to see if we can leave when it’s most convenient for you† †¢ Incorporate other side’s interests †¢ Allows for other side to â€Å"save face† †¢ Other side feels good about agreement â€Å"It’s been a pleasure dealing with you† †¢ End on a good note †¢ Reestablishes principle of separation of people from problem †¢ Relationship maintained Summary †¢ You can get the other side to play principled negotiation, even if they don’t want to at first †¢ Principled negotiation, negotiation jujitsu, or a third party all work

A Guide to German Toasts

A Guide to German Toasts The origin of the English word toast- in the sense of drink a toast to someone- has several explanations. According to most sources, a drinking toast (a word also used in German) is related to roasted bread, aka toast. Websters says the word is derived from the use of toasted spiced bread to flavor the wine [during a toast], and the notion that the person honored also added flavor. Other sources claim that the word is derived from the 18th century English custom of covering a glass of hot spiced wine with a slice of toast as it was passed around the table. Each person lifted the toast, took a sip of wine, said a few words, and passed the glass on. When the glass reached the person being toasted, the honoree got to eat the toast. Prost!Ein Toast! The German equivalents of Cheers! or Bottoms up! are Prost! or Zum Wohl! But longer, more formal toasts (Trinksprà ¼che, (kurze) Tischreden) are common on special occasions such as marriage, retirement, or a birthday. A birthday toast almost always includes Alles Gute zum Geburtstag! (or nowadays even an English Happy Birthday!), but a real birthday toast would expand on that with more good wishes, such as this humorous jab: Hoffentlich hast du soviel Spaß an deinem Geburtstag, dass du ihn von nun an jhrlich feierst! Alles Gute zum Geburtstag! (I hope you have so much fun on your birthday that youll celebrate it annually from now on! Happy birthday!) The Irish seem to be a bountiful and universal source of toasts and good wishes. Germans have borrowed many Irish sayings  like the well-known May the road rise to meet you... Although German-speakers often use it in English, there are German translations. This is one German version (author unknown) that  comes closer than most: Mà ¶ge dir dein Weg leicht werdenMà ¶ge dir der Wind immer von hinten kommenMà ¶ge dir die Sonne warm ins Gesicht scheinenMà ¶ge dir ein sanfter Regen auf die Felder fallenund bis wir uns wiedersehenmà ¶ge Gott dich in seiner Hand halten. Germans also like to send shorter greetings via  text to each other on their Handys (mobile phones). There are many Web sites in German with sample text messages that can also be used for toasts. Heres a typical example: Die allerbesten Geburtstagswà ¼nsche send/wà ¼nsch ich dir,sie kommen vom Herzen, sie kommen von mir. Selected Toasts and Good Wishesin German and English Heres how you say Id like to propose a toast to (name)!:Ich mà ¶chte  einen  Toast  auf  (Namen)  ausbringen! Allgemein(General) Genieße das Leben stndig!Du bist lnger  tot als  lebendig!Constantly enjoy life!Youre longer dead than alive! Hundert Jahre sollst du leben und dich freuen,und dann noch ein extra Jahr- zum Bereuen.Darauf  erhebe  ich  mein  Glas: Prost!May you live to be a hundred years,With one extra year to repent.To  that  I raise my glass: Cheers! (Irish) Mà ¶gest du  alle  Tage  deines  Lebens  leben!- Zum Wohl!May you live all the days of your life!- Cheers! (Irish) Erst  mach dein Sachdann  trink und  lach!First  take care of business,then drink and laugh! Solange man nà ¼chtern ist,gefllt das Schlechte.Wie man  getrunken  hat,weiss  man das Rechte.- J.W. GoetheWhen one is sober,the bad can appeal.When one has taken a drink,One knows whats real.- J.W. Goethe Das Leben ist  bezaubernd, man  muss es  nur  durch  die  richtige  Brille  sehen.Life ist wonderful, you just need to see it through the right glasses. Mà ¶ge dir dein Weg leicht werdenMà ¶ge dir der Wind immer von hinten kommenMà ¶ge dir die Sonne warm ins Gesicht scheinenMà ¶ge dir ein sanfter Regen auf die Felder fallenund bis wir uns wiedersehenmà ¶ge Gott dich in seiner Hand halten.May the road rise to meet you.May the wind be always at your back.May the sun shine warm upon your face.And rains fall soft upon your fields.And until we meet again,May God hold you in the hollow of His hand. Geburtstag (Birthday) Du merkst, dass du lter wirst, wenn die Kerzen mehr kosten als der Kuchen!You know youre getting older when the candles cost more than the cake! Mit dem Alter ist es wie mit dem Wein, es muss ein guter Jahrgang sein!With age its the same as with wine: it has to be a good year! Man sieht mit Grauen ringsherumdie Leute werden alt und dumm.Nur du und ich- auch noch als Greisebleiben jung und werden weise.One sees with shock all aroundthe people getting old and dumb.Only you and I- even as oldstersstay young and become wise. Die allerbesten Geburtstagswà ¼nsche send ich dir,sie kommen vom Herzen, sie kommen von mir.All the best birthday wishes I send to theeThey come from the heart, they come from me. Hochzeit (Wedding) Jeder hà ¶rt die Musik anders- aber der gemeinsame Tanz ist wunderbar.Everyone hears the music differently- but the dance together is wonderful. Die Ehe ist die wichtigste Entdeckungsreise, die der Mensch unternehmen kann.Marriage is the most important voyage of discovery a person can embark upon. Jeder sieht ein Stà ¼ckchen Welt, gemeinsam sehen wir die ganze.Each of us sees a part of the world; together we see all of it. Ruhestand (Retirement) So wà ¼nsch ich dir von ganzem Herzen,tglich Glà ¼ck und keine Schmerzen,viel Ruhe und Gemà ¼tlichkeit,denn du als Rentner- hast nun Zeit!Thus I wish you from the bottom of my heartdaily happiness and no pain,much peace and cozy comfort,because  you as a retiree- now have the time! Mit der Zeit brauchst du nicht sparen, kannst sogar ins Ausland fahren. Ist das Ziel auch noch so weit, Du bist Rentnegerman- du hast Zeit!You dont have to worry about saving time,You can even travel abroad.If the destination is far away,Youre a retiree- you have the time! Abschied/Trauer(Farewell/Mourning) Dem Leben sind Grenzen gesetzt,die Liebe ist grenzenlos.Life has limits, butlove has no bounds. Der Tod ist ihm zum Schlaf geworden,aus dem er zu neuem Leben erwacht.Death has become his sleepfrom which he awakes to new life.

Amazing American Beaver Facts

Amazing American Beaver Facts The American beaver (Castor canadensis) is one of two living species of beavers- the other species of beaver is the Eurasian beaver. The American beaver is the worlds second largest rodent, only the capybara of South America is larger. Fast Facts: Beavers Scientific Name: Castor canadensisCommon Name(s): Beaver, North American Beaver, American BeaverBasic Animal Group:  MammalSize: About 29–35 inches longWeight: 24–57 poundsLifespan: Up to 24 yearsDiet:  HerbivoreHabitat:  Wetland areas of North America outside of the California and Nevada deserts and parts of Utah and Arizona.Population:  6–12 millionConservation  Status:  Least Concern Description American beavers are stocky animals that have a compact body and short legs. They are aquatic rodents and have a number of adaptations that make them adept swimmers including webbed feet and a broad, flat tail that is covered with scales. They also have an extra set of eyelids which are transparent and close over their eyes enabling beavers to see while underwater. Beavers have a pair of glands located at the base of their tail called castor glands. These glands secrete an oil that has a distinct musk odor, making it great for use in marking territory. Beavers also use the castor oil to protect and waterproof their fur. Beavers have very large teeth in proportion to their skull. Their teeth and are super-sturdy thanks to a coating of tough enamel. This enamel is orange to chestnut brown in color. Beavers teeth grow continuously throughout their lives. As beavers chew through tree trunks and bark, their teeth get worn down, so the continuous growth of their teeth ensures they always have a sharp set of teeth available to them. To further assist them in their chewing endeavors, beavers have strong jaw muscles and significant biting strength. Stan Tekiela Author / Naturalist / Wildlife Photographer/Getty Images Habitat and Distribution American Beavers live in the riparian zone- along the edges of wetlands and bodies of fresh water including rivers, creeks, lakes, and ponds and, in some cases, in and around brackish estuaries. American beavers inhabit a range that extends throughout most of North America. The species is only absent from the northernmost regions of Canada and Alaska as well as the deserts of the southwestern United States and Mexico. Diet Beavers are herbivores. They feed on bark, leaves, twigs and other plant material which is plentiful in their native habitat. Behavior Beavers are well-known for their unusual behaviors: They use their strong teeth to fell small trees and branches which they use to build dams and lodges which have a significant impact on the path and health of waterways. Beaver dams are structures built with logs, branches, and mud. They are used to block up flowing streams to flood grasslands and forests, thus turning them into beaver-friendly habitats. In addition to providing habitat for a wide range of animals, beaver dams also reduce waterway erosion. Beavers build lodges, dome-shaped shelters made of woven sticks, branches, and grass that are plastered together with mud. Lodges can be burrows built into pond banks or mounds built in the middle of a pond. They can be up to 6.5 feet tall and 40 feet wide. These elaborate structures include an insulated, wood-lined lodge chamber and a ventilating shaft called a chimney. The entrance to a beaver lodge is located below the surface of the water. Lodges are generally built during the warmer months, during which time beavers also gather food for the winter. While they do not migrate or hibernate, they do slow down during the winter months. Reproduction and Offspring Beavers live in family units called colonies. A beaver colony commonly includes as many as eight individuals including a monogamous breeding pair, newborn kits, and yearlings (kits from the prior season). Members of the colony establish and defend a home territory. Beavers reproduce sexually. They reach sexual maturity at about three years of age. Beavers breed in January or February and their gestation period is 107 days. Typically, three or four beaver kits are born in the same litter. Young beavers are weaned at about two months of age. Zoran Kolundzija/Getty Images Conservation Status Beavers are considered to be of Least Concern, meaning that there is a large, thriving population of beavers in North America. This has not always been the case; in fact, beavers were overhunted for many years and beaver fur was the basis of many large fortunes. More recently, however, protections were put in place which allowed beavers to re-establish their population. Beavers and Humans Beavers are a protected species, but their behaviors can make them a nuisance in some settings. Beaver dams can cause flooding to roads and fields, or block the flow of waterways and the fish that swim in them. On the other hand, beaver dams are also important for controlling erosion and runoff during storms. Sources â€Å"Beaver.†Ã‚  Smithsonians National Zoo, 23 Nov. 2018, nationalzoo.si.edu/animals/beaver.Sartore, Joel. â€Å"Beaver.†Ã‚  National Geographic, 21 Sept. 2018, www.nationalgeographic.com/animals/mammals/b/beaver/.

Reflective Writing on strategic business environment sustainablitiy Assignment

Reflective Writing on strategic business environment sustainablitiy - Assignment Example have made a brief examination about the actual picture regarding the consequence of present industrial activities on environment degradation and also made value judgements about preserving ecology. Before embarking upon this assignment, I had limited understanding about the term ‘sustainability’. However, after attending the lecture classes, I have realised that there are several aspects about sustainability, regarding which I was completely unaware. I had narrow perspective about sustainable development. I had a thought that sustainable development provides people and organisations the capability to support the environment in such a way so that they can end their reliance on sustaining profitability. However, sustainability, in broad perspective restricts the description to social aspects and partially financial aspects. Traditionally, I did not acknowledge sustainability as a serious problem. The assignment has provided me the knowledge about how significant is the issue of environmental sustainability. Nevertheless, in order to uphold environmental sustainability in business, a change is required in operational procedures. The term ‘sustainable development’ has been described from different perspectives. In general, it can be stated that sustainable development is a procedure through which we can ensure a sustainable future. Sustainable development is vital for all because it comprises social and economic along with environmental components which can protect the environment for the sake of entire human race (Natural Resources Canada, 2010). Gladwin & et. al., (1995) described that sustainable development is the procedure of accomplishing improvement in a comprehensive, associated, reasonable, judicious and protected way. Sustainability has also been defined as acting within the balance of natural environment and utilising natural resources at such a rate in which they can recover within minimal time. From business perspective, sustainability denotes

History of the camera Essay Example | Topics and Well Written Essays - 750 words

History of the camera - Essay Example Nevertheless the photographic technology does not stand still, and over time people have learned how to stop the moment by invention of more convenient in use and less bulky camera. Through a variety of research projects, scientists moved to our contemporary – the portable camera, which bears little resemblance to its historical brother. The innovation has stepped so far ahead that the camera skillfully built into the phone can be found in the pocket of almost every person. In our research project, we review the features of the innovative technologies and the use of different techniques for improvement of prototype camera, having studied the history from the invention of the camera to its modern digital similar. The first notes and ideas about the reflection of objects are rooted in ancient times of China and Greece with the continuation in the 11th century experimental work of Arab scientist Ibn al-Haytamnd. These notions are about the first pinhole camera (or the camera obscura) that is able only reflect an image with its next observation or tracery by hand [Fig.1]. Then Frenchman Joseph Nicephore Niepce enters the timeline of cameras. â€Å"The first experimenter who puts a camera obscura together with permanent images made by light – who both captures and saves an image – is where the real story of camera begins† [4]. He invents the one with a lens and a sliding tube which looks like a box of illusionist and really creates miracles – Niepce has received his first photo in 1826. It is the first time a picture is made by the machine not by an artist; it is the birth of photo. Alas, the authors name is undeservedly forgotten as according to the world encyclopedi as Daguerre is considered to be a pioneer of photography. â€Å"Jacques Daguerre, another Frenchman, developed a process that used copper plates to record an image, and daguerreotypes quickly became the preferred photographic medium for portraits and other subjects† [2].